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There may be many visitors who stop by your website, but do not go through it past five seconds for several reasons. You may have thought this wouldn’t affect your website traffic, but it does. Let’s talk about Bounce Rate and why it is essential.

image bounce rate and graph

What is the Bounce Rate?
Bounce rate in Google Analytics is a metric that shows the percentage of users who “bounced” directly from your site – in other words – were not related to it.

A bounce occurs when a user initiates a session on your site, and then no further interaction occurs, resulting in only one request to the Google Analytics servers. It will then be calculated as a percentage of all sessions on the site. For example, if 60 user sessions have one view per session and 40 sessions have multiple page views and interactions, the bounce rate will be 60%.

Is Bounce Rate Normal?
The typical bounce rate would probably be around 40-60%. It depends on many factors and can vary significantly in the same industry, so it is not a cause for concern if your website is off-limits.

Page type also has a significant impact on bounce rate, with these types of blog posts usually having a high bounce rate because they stand alone and have a collection of information. Of course, if you write a fascinating article that will drive people to click through to your website, it will lower your bounce rate!

Pricing rates are lower for product and category pages on e-commerce sites. It is because people search your site, look for information, and generally see different pages. Also, if these pages are successful, users will go to the cart and keep the Bounce level low.

Why is Bounce Rate Important?
As a top-level statistic, bounce rates can be used to determine how many users are linking to your site. If you have 40,000 monthly users and a 60% bounce rate, you should measure the site’s performance on the 24,000 people who have already spoken.

It’s a good idea to turn off your website’s bounce rate data so that you can see trends in general and then go to the high bounce rate section to find out why users are leaving. It may be easier to find in Google Analytics if you have a ranking URL structure.

It’s worth noting that when viewing pages with a 100% bounce rate, you’ll want to look at the average time on the page, not the duration of the session. With a 100% bounce rate sheet, the session will be void as there is no other interaction to carry the session beyond the initial page results. Average time on a page determines how much time users spend, so the bounce rate is 100% if they read a blog post, but the page may have time to read the blog. It will result in a 100% Bounce Value session, but it should be assessed as a successful visit to your site.

An excellent place to start analyzing bid rates in-depth is by Google Analytics to report on the best content landing pages. It shows you the acceptance number, throw count, and bounce rate as a percentage.

Is your website experiencing severe bounce rates? Abacus Web Services can help reduce it. Talk to our experts today!

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