Thinking about creating a website involves much more than just choosing some eye-catching images and writing a few sentences. A competent web designer crafts each element to ensure that your website functions well and looks great. They don’t just throw things...
The Americans with Disabilities Act (ADA) prohibits discrimination based on disability. The Department of Justice (DOJ) has taken the position that websites are places of public accommodation, and therefore, must be accessible to people with disabilities. While there...
Back in 2015, Microsoft’s research revealed that our attention span has shrunk to just eight seconds. This means we need content that can grab our attention quickly and keep it. Infographics shine in this area with their eye-catching designs and clear messaging. The...
An SSL (Secure Sockets Layer) certificate is a small data file that encrypts the connection between a user’s web browser and your website’s server. This encryption ensures that any data transmitted between the two is secure and cannot be intercepted or...
When it comes to driving conversions and guiding your audience toward taking action, a well-crafted call to action (CTA) is perhaps the most important factor. But not just any CTA will do. You have to make a concerted effort to create messages that resonate deeply and...
Conversion rate is the percentage of visitors to your website who complete a specific goal, like a purchase or a lead capture. Let’s say you run an e-commerce store and 100 people visit your homepage in a day. If 10 of those visitors end up buying something, your...
