Back in 2015, Microsoft’s research revealed that our attention span has shrunk to just eight seconds. This means we need content that can grab our attention quickly and keep it. Infographics shine in this area with their eye-catching designs and clear messaging. The...
An SSL (Secure Sockets Layer) certificate is a small data file that encrypts the connection between a user’s web browser and your website’s server. This encryption ensures that any data transmitted between the two is secure and cannot be intercepted or...
When it comes to driving conversions and guiding your audience toward taking action, a well-crafted call to action (CTA) is perhaps the most important factor. But not just any CTA will do. You have to make a concerted effort to create messages that resonate deeply and...
Conversion rate is the percentage of visitors to your website who complete a specific goal, like a purchase or a lead capture. Let’s say you run an e-commerce store and 100 people visit your homepage in a day. If 10 of those visitors end up buying something, your...
Have you ever visited a website that felt like it knew you? Maybe it remembered your preferences from a previous visit, or the navigation was ridiculously easy to use, or perhaps the information you needed popped right up on the screen. These are all signs of a...
Did you know that websites with blogs record 55% more visitors than those without? This statistic alone should be the call to action you need to set up a blog for your website. As a business owner, you’re expected to employ several marketing techniques in order...
