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What are Meta Tags?

Meta tags are a type of HTML tag which provides essential information about the webpage for all search engines that appear in the HTML code of a website page and tells the search engine what the page is all about.

The term “meta” stands for “metadata,” which means data about data. Meta tags directly influence how search engines view a website and provide information about a webpage. To rank higher on SERPs, it is essential to create unique and enticing meta tag elements so that Googlebot and other web crawlers can qualify your webpages for a higher ranking.

Meta tags are located inside your HTML head area hidden in your code for the search engine to understand and validate your web page.

image meta tags code

Why are Meta Tags Important?

Meta tags are responsible for how your site throws up on the Search Engine Results Page (SERP) – the results that a search engine returns after a user submits a search query. It influences the movement and engagement rates of visitors to your website.

A relevant meta tag and a reasonable description tag will persuade the visitor to click on your webpage link. You can see your webpage gain momentum with visitors with a good meta tag. Often, they are the best way to make the search engines understand what information you have to offer on your web page.

3 Important Parts of Meta Tags

Your meta title is the primary eye-grabbing sentence that can compel the user to click through the SERP and land on your webpage. Also, a proper title tag helps the user navigate through multiple shuffling of tabs on their desktop. A unique title tag for every page can act as a funnel to your description.

Can you summarize your whole article in 174 characters? Sounds like some Twitter character count, right? That’s what a meta description looks like. A blend of top-ranked keywords, your information, and your article pitch, all in 174 characters. A unique meta description is enough to draw readers to your website from the SERP.

Meta description tags create a great user experience for the visitors of your page. It works as an advertising copy that will look like a teaser to your audience.

The meta keywords tag is where you put all the essential and appealing words that you have used on your webpage. These keywords will help you be on the top of SERP’s page. You have to create a readable, compelling description using important keywords to improve the visitor rate for your webpage.

How to Use Meta Tags?

Here are the best practices for using meta tags:

  • Create page-level meta tags to provide information about your site to search engines and visitors.
  • Meta tags are added to the <head> section of your HTML page. Add a short and good description of your page supporting your meta tag.
  • There is no exclusive list of meta tags. With original and unique meta tags, bring your page a little bit higher in the SERPs.

Need help in increasing your SERP ranking? Abacus Web Services has a team of experts who can guide you through the nitty-gritty of SEO and SERP rankings. Schedule a consultation with us today!


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