For starters, congratulations on the new website!
Launching a new website is no small feat. It takes time, effort, and a whole lot of teamwork to get it out there. So first, celebrate that win. But once the confetti settles, it’s important to understand that launching your website is just the beginning.
There’s a crucial set of steps to follow that will ensure your website is working properly, gets found by the right people, and continues to grow.
What To Do Immediately After Launching
Here’s what you need to do after launching:
Initial Setup
As soon as your website goes live, you need to tackle some important technical tasks.
Start by submitting your site to search engines like Google via Google Search Console. This helps Google crawl and index your pages so they show up in search results.
If this site replaces an older one, set up redirects from the old URLs to the new pages. Without redirects, visitors could hit broken links, and search engines won’t understand your new site structure, and both of these can damage your SEO.
Next, install Google Analytics to track visitors: how many come, which pages they visit, and how long they stay. Setting goals in Analytics also lets you measure how well your site converts visitors into leads or customers.
Don’t forget to update your Google Business Profile with the latest info so local searchers can find you easily. Also, do a quick audit for broken links, missing image alt tags (which are key for SEO and accessibility), and site speed. Your pages should load within 2 to 4 seconds because slow sites frustrate visitors and lower rankings.
Make sure you have full access to all important accounts tied to your website: Google services, domain and hosting, CMS login, social media, and any third-party tools like booking or chat systems.
Security
Your website needs ongoing care after launch. Regular technical maintenance (which includes updating hosting, monitoring security, and keeping site speed optimal) keeps things running smoothly and safely.
Decide whether you or someone on your team will handle this, or if you’ll hire outside help. Your web agency can often train you on basic troubleshooting and updates to save headaches.
Monitoring and Updating Content
Launching with fresh, well-structured content is great, but don’t forget that content is never done. You have to keep your site’s content current and useful with regular reviews. For smaller sites, setting monthly reminders to check and update pages can keep your website relevant and valuable to visitors.
Develop a content strategy that aligns with your business goals and audience interests. Mixing content types (e.g. blog posts, videos, and visuals) and sharing them on the right channels, whether social media or newsletters, broadens your reach and keeps your audience engaged.
Must Read: The Difference Between Web Copy and Web Content
Marketing Your New Website
Marketing your website is critical for getting noticed beyond your immediate circle. Start with word of mouth, because people buy from those they know, like, and trust. If you already have customers or followers, use email marketing to keep them informed about your new site and any exciting updates.
Alongside organic strategies, consider paid advertising like Google Ads to boost visibility quickly. Paid campaigns let you control your budget and reach, and you can pause or adjust them as needed.
Work With Abacus Web Services to Grow Your Website
Launching your website is a huge milestone, but it’s just the beginning. At Abacus Web Services, we understand that success comes from ongoing care, strategic marketing, and technical expertise.
We work with businesses of all sizes to not only build stunning, functional websites but also to guide them through the post-launch phase.
If you’re ready to take your website beyond launch day and make it a true business asset, schedule a consultation with us today!
