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Standing out in a sea of competitors is difficult but branding yourself as the unique one can help you maintain your online and offline presence. Where does that start from? Curating your website design. Yes, you heard that right! Your website is the digital footprint of your business that will lead customers to remember you and buy from you. So, where does branding come into play? Let’s discuss more on how branding enhances your online presence and how a website fits into that.

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Have you ever visited a website that left you confused? Did the copy and design look like an unsolved puzzle? The horrible user experience results from a poor branding strategy. Creating a strong brand presence is difficult, but if you go step-by-step and maintain the consistency, you’ll have a competitive advantage in the market.

What does branding involve?

A well-planned brand strategy for your business can be divided into these segments as per Hubspot.
1. Purpose: Define your company’s vision.
2. Consistency: Ensure a seamless representation of your brand.
3. Emotion: What is the tone of voice for your brand? How should your brand convey emotion?
4. Flexibility: Identify how and when to pivot, if necessary.
5. Employee Involvement: Describe how employees can best represent and promote the brand.
6. Loyalty: Discuss how to recognize and appreciate your loyal customers.
7. Competitive Awareness: Analyze your competitors and determine how to differentiate your brand.

What role does a website play in branding?

If you want people to trust your brand, your first goal should be to educate your customers via your website. With this approach, your website visitors will turn into paying customers in the long run. If your website is easily recognizable with the perfect blend of brand colors and communication, it will help your audience to remember you and come back for more.

What does your website need?

1. Clear Communication
Communicate what your brand is all about with a simple message. Do not use complex words or industry jargon. Instead, analyze your audience’s reading capability and make it easy to read and understand. Your website should showcase your brand’s values and give your audience a reason to trust you.

2. Consistent Design
Check out your favorite websites once again. As you navigate through the pages, you’ll notice that everything from the website copy to the illustrations, layout, and photos are aligned with their brand. It would look awkward if you use red instead of your brand’s color blue, right? Colors increase a brand’s recognition by 80% so ensure that you follow the same pattern everywhere.

3. Company Information
When users visit your website, they want information ASAP. They want to know where on your website they can find that information. For instance, if you own a garment store, your products on display and sale should be easily visible to your target audience.

Launch your Brand Website with Abacus Web Services
Abacus Web Services is specialized in website design services that align with your brand. To get started with your website design project, get in touch with us.

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