Why do you need SEO (search engine optimization) to build your brand? Do you rely on Google to bring new customers to your business? Are you aware that Google changes their algorithms (this is a formula that Google uses to rank websites in response to a user’s search) often? Some of the answers to these questions can be found in the statistics.

67K searches are performed on Google every second. seotribunal.com  Google owns a significantly larger share of the search engine market than its competitors making it the most visited website in the world.

93% of all online experiences begin with a search engine. “This in itself is a wonderful piece of evidence as to the importance of SEO. The fact that such a high percentage of people use search engines to then land on your website shows that you need to be high up on those results pages and be as relevant as possible.” seotribunal.com

58% of searches come from mobile. “With Google pushing mobile search more than ever before, this figure is only going to increase over the next few years. However, it is already clear that the traditional way of purchasing products online, via desktop or laptop, has now been surpassed by new technology. If you don’t optimize your website for mobile usage, then you’re automatically reducing your target market by a substantial percentage.” seotribunal.com

46% of all Google searches are local. “In previous decades, people checked their local newspaper or the Yellow Pages for advice on local companies. Those days are gone.”      seotribunal.com

72% of consumers who perform a local search visit a store within 5 miles of their current location. Junto.digital

57% of B2B marketers stated that SEO generates more leads than any other marketing initiative. Junto.digital

75% of people never scroll past the first page of search engines. Junto.digital

81% of people perform some type of online research before making a large purchase and 61% of internet users do research on a product online before making a purchase. Junto.digital

Understanding that SEO is key to building your brand and your business through your website also answers the question of why you need it!

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