As we speak, you probably have your computer and phone at hand. You’re alternating between these two must-have devices, checking for different things and maybe confirming the same thing! Well, that’s how complicated things are!
Now, for business and website owners, it’s a task to you – to make sure that customers can comfortably view your website on any screen! This calls for you to have a responsive website design.
In this article, we discuss the importance of a responsive website design. You’ll also know how responsive website design differs from mobile-friendly design.
Responsive Website Design VS Mobile Friendly Design – Which is Which?
Before you get your website design, it’s crucial to first differentiate between mobile-friendly and responsive designs. These terms are interchangeable and loosely used by most people. So, what do they mean?
A responsive website design responds to changes based on the device’s display sizes. So, if you display a website on a phone or a laptop, you’ll view it in different dimensions.
On the other hand, a mobile-friendly website design has been created for desktop screens but can be adapted to smaller versions and, therefore, usable on smartphones and tablets.
Why are Some Websites Still Not Mobile Friendly?
As mentioned above, mobile friendly website design is a shrunken version of what you normally see on the desktop screen. If you have a website, there is a need to make sure that it’s mobile-friendly.
Now, why do we say this? Most people browse through their phones nowadays, not just desktops!
According to 2020 data, 61% of website visits in the US were through mobile devices, 35.7% through desktops, and 3.3% from tablets. Globally, mobile device website visits constitute 68.1%, 28.9% from desktops, and 3.1% from tablets.
Clearly, from this data, there is a need to invest in mobile-friendly websites. However, over 22% of websites are still not mobile-friendly. Here are some potential reasons for this:
1. Low Page Load Speed
Google monitors and uses page speeds when ranking your website. Even worse, low speed prompts customers to leave your site when accessing it using a mobile device.
2. Your Site isn’t Mobile Responsive
As you create a design layout for your website, put all devices in mind together with their needs and limitations. A mobile-friendly device first needs to be mobile responsive. It means that the side doesn’t proportionally resize depending on the screen size.
3. It’s Hard to Navigate
Your website is also not mobile-friendly due to the complicated nature of the menu. Large corporations, in particular, require large sites. So, if browsing through a mobile device, the user has to spend more time navigating through the menu
However, a qualified website design team can make incredible amendments to your website to make it mobile-friendly!
5 Reasons Why a Responsive and Mobile-friendly Design is Important
1. Better User Experience
A responsive design gives the user an excellent experience. Whether they access it through the tablet, mobile phone, or desktop, it will load faster! A slow website greatly affects new and existing customers.
2. Cost Effective
Maintaining separate sites catering to mobile and desktop users is ultimately expensive. With a responsive design, one site is enough!
3. It’s Easy to Perform SEO Campaigns
A responsive design is automatically mobile-friendly!
Google tends to give a preference to such sites in ranking. Also, you can easily implement SEO through a responsive website design since you only need to build and monitor one campaign.
4. Flexibility
When your website has a responsive design, making changes becomes easy, and you are not limited to the number you make! Further, it will be easy to accommodate new and advanced devices in the future if you have a responsive design.
5. Better Conversions
Now a mobile-friendly website device means more visitors. It also satisfies them, prompting them to come back in the future. Giving your site visitors a hassle-free experience will indeed make them purchase from you.
Now that you know most people use their mobile phones to access websites and make purchases, you must put effort into making your website look as great and accommodate everyone accessing it by whatever means!
Abacus Web Services will work to ensure you have a mobile responsive website design! Scale your leads and sales by having the perfect website accessibility. Talk to us today and get started!
