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Reputation Management isn’t something new. Companies, governments, celebrities and individuals have always employed the practice of reputation management through public relations firms using stories in the media, public campaigns, images and word-of-mouth.

However, in recent years with the far reach and fast pace of the Internet and the influence of social media, reputation management has become increasingly challenging and significant at the same time. The benefits of a good reputation are both financial and social, including the retention of good relationships with your clients. When a potential client looks you up online you want them to find positive and relevant information about you!

Businesses and individuals need to be proactive about their reputation online and also to be reactive in the correct manner and channel. Abacus Web Services can do both!

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