What’s Your Reputation?
Reputation management is certainly not a new concept. Companies, governments, celebrities, and private individuals have been utilizing public relations firms for many years to carefully control that way others perceive them. In the past, this would have primarily been managed through public campaigns, leaked stories in the media, and word-of-mouth.
In today’s business world where the Internet and social media have the final say, reputation management has become more important than ever. Through online reputation management, Abacus Web Services creates strategies that will shape or influence the public perception of your brand through the medium of the Internet.
Online anonymity certainly has its perks, but it’s also created an environment in which it’s easy for a disgruntled customer or an irrelevant troll with no connection to your business to post information online that could do harm to the reputation of your business. A poor review or negative comment can have a profound impact on an organization or individual. This kind of occurrence could cost you valuable client relationships, lead to a decrease in sales, and ultimately translate into potentially catastrophic financial losses.
At Reputation Correction by Abacus Web Services we know that we can help individuals in three major areas:
- Someone who has made a mistake and now has a mug shot, an arrest record or may even lose in a divorce.
- Someone who has been caught up in a situation not of their making, but now has a negative reputation by association.
- Someone who has been deliberately wronged or defamed by someone else.
What If My Reputation Is Great?
If you’ve managed to maintain a positive reputation online thus far, congratulations! That’s wonderful news, but it doesn’t necessarily mean that online reputation management isn’t a useful service for your business. Your good reputation is valuable, and it requires maintenance. This type of service will protect your good standing through your website, blogs, and social media, and is ready to be called into action should negative attention crop up at any stage.
The benefits of a good reputation are both financial and social. It helps keeps your business booming, while maintaining positive relationships with the clients and industry connections you’ve worked so hard to build. Ensuring that only positive and relevant information appears about you when a potential client searches for you online will help keep that standing firmly intact.
How do we do it?
- Monitoring and reporting
- Building a positive online presence
- Multi-step planning
Abacus Web Services offers both a Proactive and a Reactive service.
Proactive: We use monitoring systems that immediately alert us to any negative comments or reviews about you as an individual or your business so that a response plan can be put into place efficiently and effectively. Depending on your specific needs, we can also perform scheduled manual reviews across the web to make sure your reputation remains strong at all times.
Reactive: Unfortunately, negative comments and bad reviews are a reality for many businesses, and our reactive service is there to help protect your business if they do crop up so they don’t cause unnecessary damage. We’ll spot them immediately and contact you with a set of our recommendations for how to handle the situation. This generally involves working towards getting unwanted content and images removed while creating positive content to divert public attention from the negativity.
We believe that reputation management should be available and affordable for everyone, so we offer a tailored selection of plans to meet our clients’ varying needs. Whether your business is on an upward swing or struggling along, we have a solution for you. Contact us today to get started on enhancing or rebuilding your reputation right now.
For more detailed information, articles, and advice about reputation management from Abacus Web Services, visit Reputation Correction now.