Online Reputation Management (ORM)
Online Reputation Management is the practice of creating strategies that shape or influence the public perception of an organization, company, individual or other entity on the Internet.
Reputation management is not new. Companies, governments, celebrities and individuals have always employed the practice of reputation management through public relations firms using stories in the media, public campaigns, images and word-of-mouth. However, in recent years with the far reach and fast pace of the Internet and the influence of social media, reputation management has become increasingly challenging and significant at the same time.
The anonymity of the web means that anyone can post a derogatory comment about an individual that can affect job opportunities,college applications and even credit scores. A bad review or unflattering comment of an organization or business can cost them in terms of client relationships and lost business all of which translates into financial loss.
You may think that online reputation management is something you need only if there is negative information out there, but a good reputation is very valuable and requires maintenance. Just like you use an anti-virus program to protect your computer from a disaster, an online reputation management service protects you and your company in the event of negative attention online and manages your good position on websites and social media channels.
The benefits of a good reputation are both financial and social, including the retention of good relationships with your clients. When a potential client looks you up online you want them to find positive and relevant information about you!
Do you know what your reputation is online? Can you manage your or your company’s reputation yourself?
Abacus Web Services offers a Proactive service and a Reactive service.
Proactive: We will put into place monitoring systems to alert us to any negative comments or reviews about you and your business. Depending on your needs, we will preform scheduled manual reviews across all channels.
Reactive: Problems have arisen across the Internet that take the form of negative reviews or derogatory comments on websites, blogs and social media channels. We will review and present you with the best options to mitigate these situations. This involves creating new, positive content to suppress the negative issues where possible and work towards getting articles and/or images removed from the web.
Locally we serve the Lakewood Ranch, Bradenton and Sarasota areas, but our Reputation Management services are available across Florida and the U.S.