Did you know that 23.6% of ecommerce orders are directly linked to organic traffic? Further, 44% of people start to shop online based on a search engine.
These figures simply show how SEO in ecommerce is vital. Every ecommerce owner’s goal is that their site will rank at the top of search engines. To funnel higher quality and long-term leads to your website, you have to utilize ecommerce SEO.
In our blog today, you’ll learn the importance of SEO in ecommerce and how it affects it! Let’s dive right in!
What is SEO and How Does it Affect Ecommerce?
Search Engine Optimization comprises strategies meant to increase search results and website traffic. Through SEO, your page ranks higher, which usually translates to better sales.
SEO is vital for ecommerce websites, but in what way? Now, as you update your products daily on your side, do you ask yourself how clients will see them and purchase them? You can be having the finest products but making zero sales – why? Because they are not visible on search engines!
Therefore, ecommerce SEO serves to display the products on your website high on search engines so that prospects can actually see them when they search. Basically, all the users’ intent is catered for through ecommerce SEO.
SEO affects ecommerce by first improving the number of leads and increasing sales volume. It connects specific persons looking to purchase the exact products on your ecommerce site.
Importance of SEO in Ecommerce
1. Makes Prospects Aware of Your Brand
Through SEO, your site might appear on the first page of a particular search engine. A user will probably click on it to see whether the information they are looking for is indeed there. Further, in the future, users are prompted to remember that this is a site they’ve seen somewhere.
2. Increases Lead Quality
With ecommerce SEO, the quality of visitors your site gets improves. The people clicking your website precisely know what they want and will actually purchase it. It makes it easy for most prospects to make the buying decision.
So, you have the best conversation with the user and basically ‘speak their mind.’ Ecommerce SEO is your best friend when it comes to this!
3. Allows User-Generated Content
Ecommerce in SEO allows your customers to interact with your site – which is a great driver for realizing more sales. Customers can write reviews, submit photos, and more, which propels other site visitors to purchase from you. Your page appears authentic and engaging through UGC.
4. Improves User Experience
Excellent user experience means greater conversions. SEO optimizes site usability to the shoppers, which can improve the ranking. Keyword data helps buyers know what they want. Besides, you will understand how the users speak their desires through Keyword data and look for ways to improve their experience.
5. Helps to Build Authority
SEO helps make your ecommerce website user-friendly. The more relevant and easy it gets, the more people will use the site. In the long run, you garner better site authority, which in turn helps rank it higher in search engines.
SEO Tips for Ecommerce
Now that you understand the importance of SEO in ecommerce, take a look at these tips. They will help optimize your ecommerce website and get a good ranking!
- Ensure your site structure is good so Google and visitors can understand it. Well-structured sites also load faster.
- Make sure your site is secure. This might not have an impact on SEO but definitely affects the prospects. Have
- Have a short and uncapitalized URL. Also, the “-“ punctuation mark should separate it.
- Your product descriptions need to be detail-oriented, and you must use the appropriate keywords on them.
- Avoid duplicate content; otherwise, you’ll be penalized by search engines.
If you have an ecommerce website, take advantage of SEO and see your ranking, sales, and leads grow in no time. At Abacus Web Services, we can help you strategize on SEO to see your online leads grow. Talk to us today to get started.
