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Have you ever had a tiny problem with your online store that left you extremely desperate for a solution? Often times there will be a minor problem that causes huge problems for a website/store owner. This type of problem usually won’t occur in a traditional business where the technical side of work is not as important…but when it comes to running an e-commerce store there is literally no room for errors. This is one of the reasons why having a Bigcommerce store set-up is so important.

Features like built-in analytics will allow you to tweak your settings, test out new methods, and cover your marketing efforts with solid responses. This type of a back-end system to your overall store will decide whether or not your online store grows in the long run. For instance, knowing why you had a very strong month is almost as important (if not more important) than getting that strong month in terms of revenue. The imperative part to remember here is that you need to be able to incur that revenue boost time and time again every month in order to gain a serious amount of money from your new techniques.

The analytics system built into Bigcommerce includes many different powerful elements to make sure that you can make the most out of your visitors. This creates a learning environment that is focused on increasing your revenue and keeping your business in a growth stage. We aren’t here to work on a business that will grow stagnated by a lack of marketing or overall business knowledge, with the analytics provided by Bigcommerce you will be able to expand and grow your business from day one.Here’s a list of the different elements that are tracked by the analytics system that can be implemented into your Bigcommerce store in a few easy clicks:

Here’s a list of the different elements that are tracked by the analytics system that can be implemented into your Bigcommerce store in a few easy clicks:

  • Unique Visitors Number
  • Order Amount
  • Conversion Ratios
  • Revenue Produced
  • Geo-targeted Orders and Location-Based Analytics

Here’s another one of our favorite parts of the Bigcommerce analytics: the best sellers. Just like knowing why you gained a large boost in sales one month, knowing which of your items is selling the best is a huge piece of information that is extremely valuable. Knowing your best selling items means knowing exactly what category of items to produce more of, and which to start marketing harder on.

Get this—you can base your best sellers off revenue or total units sold, and you can take a look at them between the past week, month, or all time. This gives you the precise targeting to know exactly who, what, and why your items are selling at different rates and conversion percentages. Never again will you have to worry about missing out on your website’s expansion, or lose out on a great opportunity. One way to make sure that you are getting the most out of your analytical Bigcommerce opportunities, and to make sure that your online store is working at 100% effectiveness, is to talk to one our certified experts. Get in touch with an expert today!

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