What is your heart’s desire for your business in 2016? What are you looking for from your online presence? If it’s generating more business to increase revenue, then consider these strategy points for this new year.
Mobile – whether you’re a business to business or business to consumer, everyone is using their smart phone to do business. That means your website has to be responsive (mobile friendly)!
Social Media – take a look at your social strategy. Social media is constantly changing and you need to keep up. The simple way to review your effectiveness is to ask yourself; which channels do my target audience use? Which channels fit the best with my businesses culture and which channels will help me reach my larger business goals?
Content – is crucial to branding your business and keeping your customers engaged! Update information, blog and be relevant.
Video – is the new black. It promotes your brand, engages your customers and is very effective and a relatively inexpensive way to get the word out.
Cyber Security – affects businesses large and small so be aware and don’t make it easy for the bad guys out there.