You might have a strong network to market your business or have the best products or services to sell. Still, your competitor is getting more attention.
Wondering why?
Perhaps, they are leveraging the benefits of local SEO – a laser-targeted approach to optimize their website for local and “near me” searches.
If you wish to replicate this strategy, we are here to help. This post has everything you need to know about local SEO and its strategic importance in attracting more footfall to your brick-mortar store or even to your online presence. Let’s dive in.
What is local SEO and how does it work?
“Services near me”. If you have also searched this common term, you can very well relate to the relevance of local SEO.
Consumers are becoming smarter, and they like to research the product or services before making a final decision. But, what’s the hype about local SEO when we have organic SEO?
Organic SEO is a standard practice used to rank a business, which is a generic approach that every business follows. On the other hand, local SEO is a more targeted approach that intends to improve local brick and mortar businesses’ online presence in a specific geographic location.
We can say that local SEO is an optimization strategy that aims to show up your business when your local customer searches. The point lies in the local intent and how Google presents the location-based business listing before him. For instance, if you enter “café near me” in the search bar, Google would automatically recognize the local intent. After this, you will get a list of local cafes near you on your screen. This is how the local SEO works.
Why is local SEO crucial for your business?
When it comes to the importance of local SEO for your business, you need to understand the significance of attracting the large chunk of local customers who are searching for you.
Did you know that 46% of Google searches feature local intent? Further, 50% of these searches resulted in a physical store visit. Can you imagine the sales and revenue volume it can bring if all these searches are directed to your business?
Another important aspect of local SEO is the recognition of the urgency of your customers that your business can manage to serve, which will surely increase your conversions. The words “near me” implies urgency towards using a specific product or service. You might have noticed that people searching for local services are often in a hurry. Why? They don’t want to get into the hassle of roaming in the entire area to find the best product for themselves. Instead, they search for the services in their locality so they could save time and experience the best services.
If your business provides quality services and is listed in Google’s local listings, you can attract these customers. So, an urgency factor and varied consumer needs itself explains the fact that local SEO is important for your business.
Final word
Conclusively, if you ask whether local SEO is worth it or not, the answer is yes! Local SEO services accompanied by organic SEO can direct massive traffic to your business. This traffic is likely to become your loyal customers in the long run. So, don’t wait for others to take over you; instead, invest in local SEO to get your business on top.
If you are looking for the best local SEO services, contact Abacus Web Services. We have been helping the local businesses improve their online visibility and rank in local markets. We offer varied packages to suit your needs and budget; so, you can pick one that’s ideal for your business requirements.
Contact us here for a free consultation.
