Did you know that websites with blogs record 55% more visitors than those without? This statistic alone should be the call to action you need to set up a blog for your website.
As a business owner, you’re expected to employ several marketing techniques in order to improve your sales, market reach, and profitability. Blogging is the one strategy that is guaranteed to give you groundbreaking results if done right.
What Kind of Business Needs a Blog?
Every business needs a blog! Whether you’re a food vendor, a spa therapist, or a financial consultant. You stand a lot to gain by setting up a blog section on your website. In this blog, you’ll share guides, tips, real-life experiences, and instructional manuals.
All of these are targeted at painting you as a go-to person in the minds of your target audience. If you consistently share content that resonates with them, over time, your brand will be the first they think of whenever they need any of the services that you offer.
What Blogging Does For Your Website
In case you’re wondering what exactly blogging can do for you, here’s a brief list of its advantages:
Increases your site’s traffic
Blog posts are a magnet for search engines and thus fortify your Search Engine Optimization (SEO) efforts. Using relevant keywords and phrases in your posts increases your chances of appearing higher in search results. When this happens, you’ll get an influx of organic traffic, of which a quota will lead to sales.
Gets you more leads
Blog posts are effective lead-generation tools. When you write an article that is interesting to read and also captures the pain points of the reader, they’ll be highly motivated to perform a needed action.
Your call to action can prompt them to subscribe to your newsletter, contact you for services, or download a lead magnet. All of these are just channels through which your audience can be converted to patronizing customers.
Establishes you as an industry expert
The more you write about your industry, the more you establish yourself as a thought leader in the field. Consistently creating valuable content positions you as an expert and builds trust with your audience.
Over time, people will start recognizing your brand as a reliable source of information. This will of course increase your brand awareness and overall popularity.
Helps you educate your customers
Blogging creates a scenario where customers come to you already informed about your products or services. When you write engaging articles on your website, you get to educate potential customers about your industry, answer their common questions, and address their pain points.
An upside of this is that you would not have to answer repetitive customer service questions or give one explanation to thousands of people. When customers read your posts, they’ll have all the necessary information they need to make an informed decision.
Here’s How We Can Help
There’s a lot that goes into setting up and running a blog to achieve desired results. You can decide to go on a learning experience, experimenting with different strategies until you find one that works, and then repeating it until it gets stale.
Or, you can hire a professional SEO agency with 25 years of experience under their belt to give you impressive results in the shortest possible time.
Don’t have a blog yet? No worries. Abacus Web Services has helped business owners like you design and grow their blogs from scratch into solid revenue machines.
We can get you started on a six-month contract (experience shows that tangible results start rolling in from the fourth month). We have three plans tailored to fit your budget and needs. And of course, our monthly costs are well within your budget.
We would like to be a part of your success story. Send us a message today. The sooner you sign up, the sooner you can start reaping the benefits of your blog!
