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Excellent SEO skills are needed to ensure your site ranks high on search engines. For a long time, Google has been utilizing the slogan E-A-T, which stands for Expertise, Authoritativeness, and Trustworthiness. It was previously used to evaluate the quality and credibility of web content.

In December of 2022, Google introduced E-E-A-T concept in its Search Quality Evaluator Guidelines, which stands for Expertise, Experience, Authoritativeness, and Trustworthiness. Google significantly values websites that demonstrate all these SEO elements.

Stick around to learn more about E-E-A-T and why it is essential.

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E-E-A-T – At a Glance

As mentioned earlier, E-E-A-T stands for Experience, Expertise, Authoritativeness, and Trustworthiness. This is what Google uses to measure the quality of your website and consequently use it to rank your page on it.

Experience in this context seeks to check whether the content creator has real-world experience on the topic they are discussing. For instance, if they publish an article about fishing, do they have first-hand experience with it? Also, experience is used to differentiate between human and AI-written content.

You can show experience by sharing the people running the website. Additionally, you want to show that honest and trustworthy people are behind your site. This is why it’s vital to have an About Us page on your website, as you get to share the contacts and qualifications of your team.

The next “E” stands for expertise. In short, are you knowledgeable enough about the content you are putting out there? Do you show extensive real–world experience or have formal training in the subject you are writing about?

Then, there is authoritativeness, which simply means the reputation of the author or the website. This way, people can rely on your website for information on a specific topic. Finally, we have trustworthiness. Can people rely on your page for accurate and valuable content? You should strive to show honesty, safety, and reliability on the website.

Why E-E-A-T is Important

E-E-A-T is not a ranking factor used by Google. Instead, this concept measures the quality of the content you put on your website.

You should note that the number of links or how you have used keywords on your site no longer matters. Currently, Google focuses on the users as they are the primary beneficiaries of the content published on the site.

Therefore, you must strive to ensure that you provide quality content. It should fulfill what the users are searching for, and you can do this by showing your expertise, authoritativeness, and experience. While at it, ensure that the consumers of the content can trust and rely on the information you put out there. Also, remember that if you are producing the YMYL (Your Money or Your Life) kind of content that can affect a person’s well-being, you need to have a higher E-E-A-T.

Even though Google does not use E-E-A-T to rank your website, it gives it a greater chance for visibility and ranking success.

Wrapping Up

As the Digital landscape changes, it is also essential to ensure that your website closely follows E-E-A-T principles. If you want to strengthen your online presence with content that resonates with both Google and users, talk to SEO experts at Abacus Web Services. We curate specialized strategies aligned with E-E-A-T to elevate your brand’s authority and trustworthiness. Contact us today!

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