Time is money, but are you spending enough time updating the content of your website? Regularly doing so may cost you some time, but it can pay you back in results.
Content is the heart of your website and it is all about having the right information for your service or product and keeping that information current. Being up to date puts you out in front of your competitors as well as gives visitors a reason to come back to your site which helps your chances of closing a deal.
Most importantly, fresh content improves your chances of being moved up in the search engine listings. Since they may consider the changes to be new content, search engines like the new traffic visiting the new content and traffic means higher rankings.
What constitutes fresh content? It’s not just this week’s special or price change, but it’s current industry information, updated testimonials, bios, blogs and resources to give a few examples. Take some time to update your website – it’s worth it!
