No one wants to come to your site and be met with clumpiness. If you have a website, you must ensure that it is easily navigable, and the client can quickly reach what they want from your site.
Website navigation is typically the links within your website that direct clients to where to read more about your services, to know more about your business, contact pages, and more. When done right, it makes accessibility to different features in your website easy and improves your SEO performance.
So, if you want more sales, conversions, and greater visibility on your site, you will want to consider having good website navigation. Now, the main question stands, how do you achieve this?
Without further ado, let’s get started on the top tips to create SEO-friendly website navigation.
5 Tips to Create SEO-Friendly Website Navigation
Ensure it is Simple and Intuitive
An SEO-friendly website navigation needs to be as simple as possible. Clients and random website users want to get into your website and be directed quickly to what they want without a hassle. If you have cluttered navigation containing many nested categories and unnecessary pages, it will automatically confuse the visitors. This also makes it hard to rank your page on search engines.
One way to ensure that you have simple website navigation is by limiting the use of a dropdown menu. Ensure that they are not the only way a person can access essential pages on your website.
Also, you should consider using descriptive menu labels when indicating what each page is about.
Bespoke Site Structure
The next thing you want to do to create SEO-friendly website navigation is to plan out your content hierarchy. Make sure you organize the content on your site in a logical format so that it’s easy for visitors to navigate.
You can achieve this by structuring the website based on your content’s group topics. Also, you might want to add your sales and service pages at the top of your menu to make them easily accessible.
Ensure the Design is Consistent
There are many website designs that you can have on the main menu. However, you need to ensure that the one you choose stays consistent throughout your website. This benefits the user when trying to navigate your site.
Optimize Internal Linking
You don’t link one page to another. Ensure you create a flow that guides search engines and site visitors to the most relevant content. To achieve this, you can link related pages together within the content itself to give relevant information to users. Also, wisely utilize anchor texts.
Ensure Your Website is Mobile Friendly
More than 50% of web traffic comes from mobile devices. Therefore, you want to ensure your site is optimized for mobile users.
By optimizing your website for mobile users, they can easily navigate to your site. While at it, avoid tiny links, which can be challenging to click.
An SEO-friendly website navigation is essential to ensure optimal user experience and to also improve the search rankings for your page. If you want to elevate your business’s digital presence with an expertly crafted navigation structure, Abacus Web Services has you covered. We provide the best web services and expert solutions to meet your needs. Contact us today to get a professional and value-for-money website!
