The festive season is approaching quickly, so it’s time for businesses to gear up for what’s incoming. Customers are hard on search engines checking through what to buy and what to do during this holiday. Probably, you have a product or service applicable for the festive season, but the problem is that you don’t have enough reach, so your sales are down.
Now, to maximize sales and get new leads, companies need to take advantage of various SEO techniques to drive new leads to their sites.
Check out the top 3 holiday SEO tips that will add a competitive advantage to your business and boost your sales this holiday season.

Check to Ensure Effective Website Performance
Do not let simple staff such as website performance lock you out on potential customers. We all know that a good-performing website is vital to creating a positive user experience. A fast, reliable, and mobile-friendly website will ensure your website ranks high, generates traffic, and increases the conversion rate.
Here are some tips to ensure that your website is in great shape:
- Check for broken links, and if any, replace or rebuild them
- Remove the many redirect URLs to make the website function faster
- Get rid of content that seems identical or similar so that you can give your website visitors the ability to differentiate your content
- Ensure your website is mobile-friendly
Include Holiday-Themed Keywords
A successful SEO campaign needs impressive keyword research. Now that it’s holiday season, you need to match up your website content to what is currently trending. You need to understand who your potential customers are, what they are searching for, when, and how. This strategy will significantly increase your site’s traffic.
So, what does this mean? Go back in time and analyze the historical search and what people are currently searching for. Look for keywords that are currently trending and use them to update or create new content for your website. For instance, people may search for “best places to visit this Christmas in XYZ city.” Go ahead and create content aligned to this utilizing the keyword effectively, and you will see how people will flock to your page.
While at it, do not forget to utilize the keywords in your meta descriptions and alt tags – they go a long way in reaching the targeted audience and even generating more leads.
It’s that simple!
Illustrate Your Local Relevance
Your local relevance matters because most people want to shop from small businesses, so you want to ensure that yours is visible to potential customers around you. To make your local relevance clear to customers, claim all your locations and verify and optimize them as well.
You also want to ensure that you create localized content by referring to local landmarks and getting involved in local events and organizations. Additionally, make sure you build links from within the local community.
Another thing is to do local keyword research and use it to optimize your website content. Lastly, monitor the local reviews you are getting and make sure you highlight them in your other channels.
There you have it! You have no excuse not to make sales this holiday season. Utilize these tips to see your website rank high on SERPs, attract new customers, and increase your conversions.
We understand that sometimes juggling the business while also looking for ways to ensure it performs well can be overwhelming. Abacus Web Services is here to lighten this burden for you. Let us help you determine the holiday SEO goals suitable for your business. Contact us today!