Coronavirus has left the economy crumbling, where companies have been hit hard. Big brands and several other industry giants have cut budgets due to the drastic decline in the lead generation and sales. Recently reported, Google is to cut its marketing budget by 50%. It spent $18 billion last year on all its marketing activities.
Companies are reluctant to spend on marketing, but surprisingly, people are consuming much more content now. As people are instructed to maintain social distancing, they are spending more and more time on the internet.
This shift has created new opportunities for businesses to understand the search pattern as to what and how consumers are searching. You may be thinking of cutting your budget for other marketing activities, but the new trends suggest that SEO and organic search is one thing you can scale up.
Why is SEO Important During the Pandemic?
As brick and mortar stores are forced to shut down or reduce their operational hours, digital advertising and e-commerce have become essential. Moreover, customers are also shifting toward online buying. So, to remain relevant to your target customers and maintain a strong digital presence during COVID times, you will need SEO.
Another important thing to note is, much of the online activities are taking place on mobile devices, smartphones, and tablets. There has been a 50% growth in the usage of mobile devices when compared to March 2019 to March 2020. Therefore, brands need to focus on delivering the best digital experiences through mobiles, which will engage customers. Following this, you will surely see a surge in your sales!
What to Do to Thrive in this Competitive Market?
SEO to Drive More Traffic
Use organic traffic which is completely free to drive traffic. More and more businesses are searching for ways to save money on marketing.
Search Engine Optimization (SEO) is affordable and the best fit in times of COVID-19 where internet usage has increased exponentially. A 70% surge in internet usage just reiterates our hypothesis here, meaning, making a smart online presence can help you attract new leads and conversions!
Discover Your Audiences’ Search Patterns and Capitalize on the Opportunity
Track real-time data to see what’s trending. It will give you enough ideas about what people are searching for currently and better plan your campaigns.
Tailor your website with the apt content that satisfies the user’s search intent. Focus on organic search and online marketing campaigns. Track the buying behavior of your users and the stage of the sales funnel they are in. Also, make sure your website is mobile-friendly. This will eventually boost rankings, leads, and sales.
Remember, Pandemic = Scarcity
Scarcity occurs due to unlimited demand for a product with limited availability. If we go back to the beginning of this pandemic, do you remember what was scarce? Toilet paper! However, the chaos came under control when the demand was met.
So, tailor your content around scarce products and capitalize on organic rankings. If you deal with scarce products then use it to your advantage.
Plan Your SEO Strategy to Survive & Grow in These Unexpected Times
Considering the current market dynamics, you should definitely consider using SEO to get your name out in the public. If you already have great organic rankings, amplify your message and put it before people more aggressively. As soon as this time passes away, you will find yourself in a better position!
If you want to improve the organic searches of your brand and generate a sustainable online presence, connect with our experts. We will help you digitize your business and become a market-leading name- Contact us today.
