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Another buzzword, another concept as technology trends move forward! According to Richard Sexton of Practical Ecommerce magazine, social media has increased its share of ecommerce referrals between the first quarters of 2015 and 2015. Social Shopping is only increasing over time and the Etailers who get the sales are the ones who integrate social shopping with their website experience for their customers.
 
Sexton suggests that there are three ways to do this; through social buttons, which are links that allow the consumer to share a website page on their own social accounts. Also, social rewards, which could be a coupon or discount for the consumer that shares that website page and then purchase sharing, in which each post can generate as many as five referral clicks back to that retailer. A specific tool for this is used by the merchant.
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