In 2018, a mobile-friendly website is no longer just desirable – it’s essential. Google began penalizing websites that lacked responsive design features in 2015, knocking them down on the search engine ranking system and prioritizing websites that adapt comfortably to mobile devices. A responsive design means that your website loads quickly on a mobile device and looks great regardless of the size of the screen your customer is using.
The statistics don’t lie when it comes to the significance of mobile responsive web design. In 2017, over 50% of global web traffic came from mobile phones. This figure may be even higher in your local area.
What does this mean for your website? It means that poor web design without mobile responsive capabilities could do real damage to your business. If your search engine ranking falls, customers will find it increasingly difficult to find your website and learn about your brand. If they do manage to track you down but discover that they can’t comfortably read your website content on their smartphone, they’re very likely to click away and turn to your competitor instead.
Not ideal, right?
Fortunately, Abacus Web Services is here to get you back on track. We’ll take your current website and update the design and development to ensure that your customers have a dedicated mobile version of your website to explore wherever they are and however they’re browsing. Abacus can also incorporate our specialized mobile SEO program to help boost your business’s mobile performance.