Imagine you’ve opened a fantastic new restaurant in Sarasota. You’ve hired experts to give you a first-class website design and put a lot of work into setting up the aesthetics, the food, the supplementary products, and the overall experience. But there’s a problem: no one knows it’s there.
Search Engine Optimization (SEO) and Social Media Marketing (SMM) are the dynamic duos, the Yin and Yang, of attracting visitors to your website and turning them into loyal customers.
While SEO and Social Media might seem like rivals fighting for your attention, they’re actually complementary forces. SEO helps people discover your website when they’re actively searching for something you offer, while Social Media keeps your brand visible and engaging with potential customers who might not be searching yet.
SEO for Businesses
SEO is the map that helps people find your restaurant on a crowded online street. When someone searches for “best pizza Sarasota” on Google, SEO ensures your website appears near the top of the results page.
SEO helps you identify the words and phrases (keywords) people use to search for products or services like yours.
For example, let’s say you sell handmade pottery. SEO research might reveal that people often search for “unique ceramic mugs” or “locally crafted pottery.” If you strategically incorporate these keywords throughout your website, you increase the chances of your website appearing at the top of search engine results pages (SERPs) when someone searches for those terms.
Furthermore, people crave valuable and informative content. SEO rewards websites that offer high-quality content that answers users’ questions and solves their problems. This could be blog posts about pottery care, guides on choosing the perfect mug, or even videos that showcase how you go about your unique pottery-making process.
Simply put, the more valuable and informative your content is, the more likely search engines are to rank your website highly.
Also, SEO goes beyond just keywords and content. It also involves building trust and authority for your website. You can do this by getting backlinks (links from other reputable websites) that point to yours. This would serve as a vote of confidence from these other sites.
Social Media Marketing for Businesses
Now, let’s switch gears to social media marketing. Social media is all about conversation and interaction. You can use these platforms to share engaging content, answer customer questions, and showcase the human side of your brand.
Most social media platforms offer powerful advertising tools that allow you to target your ideal customers with laser precision.
For instance, if you specialize in pottery for dog lovers you can contact social media marketing specialists to help you create targeted ads on social media platforms to reach dog owners who might be interested in your unique dog treat bowls.
Social media marketing helps you get your brand name out there and build recognition among your target audience. The more people who see your brand on social media, the more likely they are to remember you when they’re ready to make a purchase.
One thing about social media is that it thrives on consistent engagement. You need to be active, posting regularly and responding to comments and messages. It’s like keeping the party going at your restaurant. You need to be there to welcome guests and keep the atmosphere lively.
Abacus Web Services Can Be Your Online Visibility Partner!
Owning a business in Sarasota / Bradenton is exciting, but handling the digital world and trying to grow your business online, especially with no prior experience can feel overwhelming.
You know you need a strong online presence, but where do you even begin? Here at Abacus Web Services, we take the guesswork out of website marketing for you. We’ll help you identify the platforms that resonate best with your target audience so that your message reaches the right people.
Your social media presence should be an extension of your brand. We’ll work closely with you to create customized business pages that reflect your unique brand voice and image.
Also, you’ll have direct contact with David Grace, our owner and SEO marketing expert. David will guide you through every step of the process, answering your questions and providing clear, actionable advice.
We also know you might want to see results before committing long-term. Our initial six-month contract is perfect for getting started, and our experience shows that progress is most noticeable within that time frame
Contact us today for a free consultation and discover how we can help you take your online presence to the next level!
