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Pay Per Click (PPC) Search Engine Marketing

PPC could transform your digital marketing.

Have you given PPC (Pay Per Click) a try yet? It’s a clever and cost-effective way to drive targeted, high-quality traffic to your business website using search engines and social media platforms. If you haven’t incorporated this marketing strategy into your business plan, Abacus Web Services can help you make it happen.

We will work closely with you to develop a campaign aimed at your target audience and one that will bring you results.

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What to expect when you create a PPC campaign with Abacus:

  • Detailed keywords research to find the keywords that will bring the most traffic to your website.
  • Competitor research based on your specific location and industry.
  • A thorough review of the campaign budget.
  • A specific keyword list for the campaign based on our expertise and research.
  • The configuration of the Adwords account.
  • Ad group creation (if necessary).
  • Ad copy will be edited regularly to ensure optimum campaign performance.
  • Monthly reporting to keep you involved in the progress of the campaign.
  • Location Big Optimization.
  • We’ll monitor your conversion rates throughout the entire process of the campaign.
  • We’ll pause and review under-performing keywords.


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