We’ve mentioned mobile readiness a lot lately and it is worth mentioning again because it is becoming a crucial element in online marketing/presence. For anyone that does anything online whether it’s having a shopping cart, displaying a menu or simply directing your customer to your services page, your website should have a responsive design that renders across all devices for your user. Having that means you’re mobile ready. If you’re not, then your customer relations just might be affected if your customers can’t reach your website on all of their devices and that can affect your bottom line.
The Future: Everyone has heard the rumors about Apple’s watch which is supposed to communicate with other Apple devices as well as have health applications such as those already used by Jawbone’s Up and Nike’s Fuel. Sounds pretty cool and is coming soon.
However, already here are push notifications with mobile coupons, in-store promotions and customized information that will be delivered via mobile devices while the customer is on the premises. This will have a huge impact on bricks & mortar businesses as well as online businesses when people can respond immediately to what they are doing right at that moment. And such instant gratification has to be shared on Social Media too!
Picture this – you’re at your local grocery store when your watch or phone beeps to tell you that the store is having a BOGO promotion on soda. You know your neighbor is having a BBQ this weekend in which everyone has to bring their own beverage, so you then share the store’s promotion on Twitter or Facebook. The store is happy because they have sold you soda and because you have told your friends to come in and buy soda. All of this was possible because that store’s website was mobile ready.
