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Every industry today equally says ‘content is king.’ And in times when people go straight into websites for more information, website copy holds the importance as much as the website design.

Writing a website copy is different from writing any other type of writing. To drive readers to take the intended action, the copy must be supported by several additional factors and strong writing.

Web copy vs. web content

Web copy and web content are often mistaken to be the same, and it is essential to understand the difference between the two.

That web content is not utilized for promotional or selling purposes, which distinguishes it from web copy. Websites give information and value to your business, and you may develop long-term relationships with your target audience by creating high-quality, informational websites.

Storytelling, explaining concepts, and persuading visitors to take action are the primary purposes of a web copy. Conversion is the goal of copywriting, and On-Page text, blog posts, Social Media updates, advanced content like eBooks, and more all fall under the umbrella of website copy.

Web content is not limited to written text. Images, videos, and podcasts may enhance the value of web content and make it more appealing, effective, and valuable. Web content, therefore, is the material provided to give your viewers the facts they want. It includes news, press releases, video transcripts, product descriptions, informative articles, and executive summaries.

vector image of man and megaphone

What does good copy mean?
Website copy is more than a combination of storytelling and writing. A website’s copy must be able to accomplish the business’s stated goals. Engage your audience, encourage them to investigate your products or services, and persuade them to purchase them.

Good copy always sells so what are the elements in good web copy?

There are certain elements that you must consider while writing a good copy:
1. Headline
Create a headline that will entice visitors to read your content. The type of visitor you want to read your material will be drawn in by a compelling title that emphasizes the benefits it offers them.

2. Agenda
Lay the groundwork with a clear incentive for the reader to continue. For this purpose, you’re giving the visitor the copy in the first place. Help the visitor decide whether or not to continue on your page by laying out the plan.

3. Benefits
Address the reasons and explain how the reader will benefit from reading them. This may be done by translating your product or service’s characteristics into advantages tailored particularly to the sort of visitor you’re aiming to attract.

4. Proof
Back up your business claims with facts that act as proof and build trust. The best way to achieve this is to include customer testimonials and reviews on your website.

5. Message
To help people retain your message, focus on the most critical portion of what you want them to take away. To make your thesis clear, restate the essential advantages of your own words.

6. Call to Action
The concluding statement will include a call to action and a description of the next step. The following step should be easy to understand and appear to be straightforward.

Who should write the web copy?

If you are building a website for your business, you can avail services of a freelancer or professional copywriters to make web copy content. If you wish to write the copy for your web page, you can do that too, as you will be familiar with the aspects of your business more than anyone else. But you would want to keep in mind a few things while writing a web copy.

What should you keep in mind while writing a web copy?

1. Your web copy defines your business personality

Copy should reflect your brand’s personality and buyer character. Write a copy that reflects your business personality as it becomes the voice that reaches your customers.

2. Know your target audience

It is essential to know your target audience as it is for them that you are writing the copy. Do your research and keep track of the keywords relevant to your target audience.

3. It should be search engine optimized

Your objective is to appear on page one of Google or another search engine when consumers search for your product or service. Your keywords must be spread across your website’s pages to do so. A well-written website is optimized to be found by people searching for keywords related to your specialty.

4. Your copy should be scannable

Most online visitors skim rather than read the copy, and they’ll leave and go to another website if they can’t scan your copy and get the information they need. Make it a point to use headings, subheadings, bullet points, and shorter sentences as you write copy for your website.

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