The world of technology continues to evolve, and it is only suitable to keep up and move with it. We all understand that your company’s website is the only thing holding you between you and the success of your company. This is the first point of interaction for your customers and the main determining factor of whether or not they will buy your product or service.
Imagine having good products and services, but the customers fail to buy from you due to the inconvenience your website offers. Bet right, no business owner wants to reach this stage. You deserve a website that keeps visitors engaged and converts them into buying customers.
Your website has probably reached a point where it is lagging and inconvenient for customers to use. This might mean that its lifespan is over and needs immediate upgrading. This brings us to the big question? How often should you redesign your website? Well, stick around as we answer this and give you some signs to look out for to know that your website needs a redesign.
When Should You Redesign Your Website?
Now, you have a new website and are wondering how long it will take to redesign. The Business 2 Community says that the average lifespan of a website is between 1.5 to 2.5 years. Therefore, during this period, you can refresh the design of your website.
Typically, website design trends change with technology. The trend that is going on in 2024 might be outdated in the next two years. Therefore, it will be only fitting to incorporate a fresh design for your website to make it stand out from competitors.
Even so, redesigning your website within this period is optional. Depending on what works best for your company, you can redesign at your desired time frame.
Factors to Determine How Often to Redesign Your Website
Low Lead Generation
A good website needs to drive leads all year round. If a time reaches and your website is not driving leads, then it means that you will not be getting any sales. This implies that it’s time to redesign your website to incorporate the current SEO trends to rank it higher on search engines, generating more leads.
Change in Brand’s Marketing Needs or Goals
If your brand’s needs and goals have changed since the last website design, it’s time to redesign it. Get a professional website designer to incorporate the current trends into your website and create it in a way that presents what your business currently offers.
The Website is More Than 5 Years Old
Let’s face it: you can only have a website for up to five years. You can, but it will not be as productive as before. Remember, the goal is to evolve with technology and stand out.
Google is constantly changing its ranking factors, and the SEO applicable five years ago may no longer be viable at the current age.
The Website Needs to Be Mobile Friendly
You may lose out on potential customers if you still need a mobile-friendly website design. It is one of the SEO factors that Google uses when ranking websites. Besides, it is frustrating for users to use a website that needs to be more responsive.
Regular website redesigns are essential to staying ahead in today’s fast-paced digital landscape. Trust Abacus Web Services to keep your website fresh, engaging, and aligned with your business goals. Don’t miss out on potential leads – contact us today for expert website design and optimization solutions.
