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We are counting down the few days left to 2024, which means that we should be leaving the past trends and embracing new ones with regard to ecommerce website design. Of course, this is the only way to stay ahead of the competition.

So, which are these trends we are talking about? Check them out here!

Top 5 E-commerce Website Design Trends to Follow in 2024

 

Mobile Friendly Ecommerce Website Design

You have probably heard about mobile-friendly website design over and over. And we will not stop insisting on it because this trend is as important as it can get!

Nowadays, more than 50% of users use their mobile phones to shop. This only means that if your website design is not optimized to be mobile-friendly, then you are unknowingly pushing away potential customers from your website. A top-notch mobile-friendly website will not only attract but retain your audiences.

While at it, make sure you use a responsive design because shoppers use devices with different screen sizes. Therefore, these websites need to be designed in a way that people can view them comfortably on any device.

image of woman designer

Hyper-Personalization

Hyper-personalization involves creating shopping experiences that are unique to each customer. You want your website to be in such a way that you hand-pick product suggestions and content that are tailored to the user. Of course, you do this by checking the user’s browsing history and past purchases.

Users no longer have to surf through hundreds of products to look for what they need, but rather, it’s among the first things that appears when they login to your website.

Augmented Reality Shopping Experience

In 2024, embrace the future of online retail with augmented reality shopping experiences. Transform your ecommerce website design by integrating AR. This offers the customers an immersive and interactive platform when shopping.

Enable virtual product try-ons, which will help elevate user engagement and boost sales. AR is here to enhance the shopping experience of consumers.

Take Advantage of Y2Y Effects

Nostalgia is making a solid comeback, influencing design trends. Y2K aesthetics are coming up from oversized texts and retro illustrations with the help of static noise, neon colors, and matrix-style text. The impact of nostalgia on design is apparent as brands adopt these elements in branding strategies. It is a great way to make your website outstanding and attractive from afar.

Utilizing AI and Chatbots

If you have yet to include AI and chatbots in your website design, then you are missing out! This is a trend that you should carry along in 2024 for a better shopping experience.

Make sure you have a chatbot installed on your website to serve as a virtual assistant so customers can ask questions and get the support they need when placing an order.

As we wait to usher in 2024, it is vital to stay ahead in the e-commerce website design to experience greater visits to your site and build a solid customer base. Optimize your site for mobile use, integrate augmented reality for an immersive shopping experience, and don’t overlook the power of Y2K aesthetics. You can trust Abacus Web Services for cutting-edge website design solutions. Contact us today to learn more or book a remote session!

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