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Developing a social media strategy can be daunting for many companies. Numerous networks exist, each with features you’ll need to familiarize yourself with and fit into your strategy. Even more so if you don’t have a dedicated staff of social media professionals on hand, however, you won’t get very far without a well-thought-out plan that makes good use of your resources and is aligned with your objectives.

To succeed in today’s business world, you need a robust social media presence. However, to grow your online following, you must do more than create a profile and send out the occasional message. You’ll want to plan. Discover the importance of a social media strategy and the actions you should take to establish your brand on these platforms.

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How To Create a Social Media Strategy

While there is no best way to leverage social media, universal truths can be applied to any network, product, or demographic. Follow these eight steps to get the most out of your social media efforts.

1. Establish Your Objectives for Social Media
Establishing your objectives is the starting point for crafting a successful social media strategy. Ensure your objectives are SMART (specific, measurable, achievable, realistic, and timely). Define what success looks like for you.

2. Take Stock of Your Company’s Social Media Presence
If you currently have a social media strategy for your organization, evaluate its efficacy in light of the goals and parameters you established in Step 1. Have you been successful so far? If that’s the case, you may want to raise the bar a bit. If not, then figure out why now.

3. Know Your Audience
Knowing your audience’s demographics, hobbies, and preferred modes of entertainment is essential for striking an emotional chord with them.

4. Pick the Proper Channel
If you want to reach the most people, Facebook is your best bet. But if you’re in interior design, fashion, or any “lifestyle” area, you might succeed more with a presence on Pinterest or Instagram. LinkedIn is a better bet if you give services to business people.

5. Organize Your Material
No matter how many social media platforms you join or how often you post, you can’t keep your audience interested without quality content. The tone and audience of your content should be consistent with the brand as a whole, but it should also be adjusted for the specific medium.

6. Decide When and How Often to Post
Timing your posts is highly nuanced, and there is no universally optimal window. Post according to what your audience wants to see. Please pay attention to when they spend their time online to determine the best time to reach them.

7. Plan Appropriately
If you don’t have the time or resources to develop and execute a social media strategy, you may want to consider hiring an outside consultant.

8. Track Your Progress and Modify Your Strategy as Needed
The social media scene moves quickly. It’s crucial to regularly evaluate the efficacy of your plan because today’s trends will be yesterday’s news tomorrow.

Knowing where your target demographic congregates and how to talk to them in a way that benefits your company is essential when using social media for marketing purposes. Although not always a trivial task, this is where Abacus Web Services can be of assistance. Contact us today to discuss your website design and marketing needs.

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