…is because your customers are accessing the Internet and Email on their phones!
Case in point; our open rate for the newsletters we send you monthly is very good on the small sampling pictured here – 42.3% versus the industry average of 15.61%. The other important
statistic is that 26.3% of those openings were on a mobile device!
Mobile conversions aren’t just for newsletters. They’re for your website too and that’s why having a mobile friendly one is extremely important!