Analytics – another one of those buzzwords we see in the media lately, but what are they? The dictionary definitions says that analytics is the information resulting from the systematic computational analysis of data or statistics.
Whereas web statistics measures things like the number of visitors to a web page, web analytics goes deeper into areas of trends and why certain things happen on a website. Data taken from a website is analyzed by specialist analytic software and a report is provided that addresses the website and its marketing. In simple terms, a business can change marketing strategies and its website to increase sales based on information from such a report.
The most popular and free analytic service is Google Analytics. We can install the code to your website and help you to understand the date that is generates.
