Fact: SEO is always changing! Algorithms change making certain techniques less powerful and others more powerful. As a provider to our clients, we have to be aware of the changes and what works in SEO and what does not.
Google claims an unquestionably larger share of the search engine market (84.8% gsstatcounter.com) than others like Bing, and Yahoo so a high-quality SEO campaign must take into account the Google algorithm changes in order to take a business’s brand to the top.
As a business owner there are some steps you can take to help the SEO provider to be most effective:
Is your website up to date in the design, content, and images that include videos as well as stills? If the answer is no, then you need to make those update changes before you can have an effective SEO campaign. The Google bots notice new content and index those pages which is extremely important in SEO.
Have you recently reviewed your keywords? If the answer is no, then you need to do that ASAP. Get rid of those keywords that are no longer working for your site and replace them with new keywords to try. For a simple example, if you sell gizmos and little gizmos are no longer a large portion of your business and big gizmos are, then get rid of the “little gizmos” keyword and replace it with “big gizmos”.
Is your website mobile friendly so that the user will have a good experience on it? If the answer is no, then correcting that is highly important! The rise and domination of mobile traffic is good for local businesses so SEO campaigns can also target specific vicinities to increase traffic and conversions.
Keeping up with SEO changes does cost money, but it isn’t just a marketing cost; it is a real investment in your business. Being proactive will always benefit your brand.
