It is estimated that 92% of holiday shoppers this year will go online to search out and/or purchase gifts. Is your website ecommerce and social media ready?
We’ve created a checklist for you to help you prepare:
- Do an SEO tune up. Check keywords, clean up categories and product pages for holiday traffic.
- Do some Content Marketing with a Blog and Social Media. Be sure to incorporate social media icons in the blog. Use holiday and product keywords and check that it’s easy to navigate between the blog and your main website,
- On your Social Media check that your profile and links are accurate and up to date and linked to your website. Remember to follow the 90/10 rule; 90% content that is engaging and 10% that is promotional.
- Theme your social media avatars.
- Create a schedule for promotions and put that on a calendar online.
- Create themed content with design and graphics.
- Check your return policy and consider additional payment options.
- Retarget! Retargeting shows your ads to people that have previously visited your site.
- Geotarget! Create personalized special offers for customers in your geographical location.
- Consider using Adwords, Email Blasts and Facebook Ads.
- Do something charitable and promote it on your website.
Go Mobile by catering to mobile users with visually appealing and easy to browse links. In 2012 almost 1/4 of online shopping on Black Friday was done on a mobile device (Source: Internet Trends 2013) . As of June of 2015, 191.4 million Americans owned a smartphone (Source: comScore 9-3-15) so you need to ask yourself is your website mobile friendly? Call us to find out or to convert it to mobile friendly for you.
If you need help implementing any of these tips on your website then call us!
941-870-5343 or use our easy-to-find Contact Page.
