It’s easy to assume that “the less on the page, the better” is the formula. But then again, the storefronts that stop you in your tracks aren’t always the ones with the loudest signs, flashing LEDs, or cluttered displays. More often, it’s the clean, intentional ones....
On average, a single web page generates about 0.3-0.8 g grams of CO₂ per view. That’s barely noticeable on its own, but multiply it by thousands of visitors a month, every month, and suddenly your invisible digital presence is pumping out a very real amount of...
