Conversion rate is the percentage of visitors to your website who complete a specific goal, like a purchase or a lead capture. Let’s say you run an e-commerce store and 100 people visit your homepage in a day. If 10 of those visitors end up buying something, your...
Have you ever visited a website that felt like it knew you? Maybe it remembered your preferences from a previous visit, or the navigation was ridiculously easy to use, or perhaps the information you needed popped right up on the screen. These are all signs of a...